Vapor Recovery Showdown
Client
Flogistix
Year
2025
Role
Creative Director, Campaign Lead
Discipline
Campaign, Film
The challenge
Flogistix needed to justify its premium price point by reinforcing its reputation for quality, reliability, and long-term value in vapor recovery. With increasing emissions regulations, the brand also had to evolve — preserving equity while introducing a bold new identity. The campaign needed to reframe the conversation around value, shifting focus from cost to proven performance, and to break through a noisy market with a message that was premium, memorable, and unmistakably different.
The work
I defined the campaign's value proposition, tone, and messaging, wrote the hero commercial, and led its production and the supporting campaign assets from concept through delivery.
Strategy & Creative Development
- Defined the unique value proposition, tone, messaging pillars, and campaign objectives
- Built moodboards, the visual identity, the hero commercial concept, and messaging frameworks
- Developed supporting written content and a dedicated campaign landing page
Scriptwriting & Production
- Wrote the full commercial screenplay
- Led pre-production and directed the commercial shoot, overseeing art direction, wardrobe, and set logistics with the Creative team
Post-Production & Assets
- Managed editing, audio, and final delivery of the hero commercial
- Designed all supporting media assets and built the campaign landing page
Behind the scenes
Impact
- Successfully repositioned Flogistix as the premium leader in vapor recovery through a cinematic, integrated, multi-channel campaign
- 1.1M+ views across all social platforms on the hero commercial within five months of launch
- Earned two Platinum Hermes Creative Awards (Marketing/Promotion Campaign & Integrated Marketing Campaign) and four Platinum 2025 VIDDY Awards (Directing, Cinematography, Editing, and Script Writing)
Recognition
- 2× Platinum Hermes Creative Awards
- 4× Platinum VIDDY Awards
