Flowco Brand Identity

Flowco needed a future-forward brand system that could unify its legacy brands and position the company as a technology leader in natural gas and production solutions. The brand had to be designed from scratch — balancing innovation, clarity, and scalability — with creative consistency across all verticals.

I designed the identity and its guidelines, built the Figma Brand Library, and led the brand's implementation across the website and corporate assets.

Brand Design & Guidelines

• Created the logo and full visual identity (color, typography, iconography, spacing rules)
• Wrote and designed the official brand guidelines in collaboration with marketing
• Built a centralized, searchable Figma Brand Library for creative and marketing teams

Website & UI/UX Implementation

• Designed and implemented Flowco's web UI standards
• Integrated brand visuals, animations, and messaging into the new Flowco website
• Led all visual creative execution from homepage through subpages

Asset Creation & Rollout

• Oversaw logo animation and motion graphics tied to the brand's digital debut
• Edited and coordinated high-level corporate videography to match brand tone
• Ensured rollout across website, social, print, and investor materials

Launch — NYSE Debut

• Designed the full creative suite for Flowco's debut on the New York Stock Exchange — 100+ deliverables, from Times Square billboards to the six-story banner on the NYSE facade
• Designed and launched the Investor Relations section of the Flowco website as part of the launch

2026 — Brand Architecture (as Director of Brand & Creative)

• Researched brand architecture models — branded house, house of brands, and endorsed brands — inside and outside the industry, and defined Flowco's system
• Wrote the logo usage and brand hierarchy rules the original post-merger guide lacked, covering where parent branding leads (global marketing) and where subsidiary branding leads (product marketing)
• Tested the system visually across merchandise, field PPE, truck decals, billboards, and signage
• Aligned the architecture with executive leadership and subsidiary stakeholders, and defined how future acquired brands fold into the system