Moon Era Films

Building a narrative-driven indie studio meant creating everything from scratch: the films, the brand identity, the website, and the team — while keeping the work cinematic, modern, and enduring.

The first film: October Daisies (2023)

Our first production needed to make a strong creative and emotional impact within a $4,500 total budget for production and post — and build credibility for the studio’s future projects. I wrote the screenplay, cast and crewed the film, directed the multi-day shoot, and oversaw post-production and festival submissions.

• Watch the film

The brand

• Defined Moon Era’s core brand attributes: cinematic, timeless, understated, emotionally intelligent
• Designed the primary logomark, wordmark, and lockups — inspired by lunar symbolism, classic film studios, and minimalist elegance
• Established a typographic hierarchy, color system, and grid system that work across print and screen
• Wrote comprehensive brand guidelines: logo usage, color and type, photography and tone, and applications from social templates to posters, film slates, and merch
• Developed templates for pitch decks, production docs, and social promotions

The website

• Designed and built the Moon Era Films website in Webflow — About, Team, Films, Community, and an Application Portal
• Built on a CMS structure so the site scales as new projects are added
• Integrated Letterboxd and Instagram embeds, dynamic team bios, and visual case studies for each short film

The studio

• Crews of 20+ across productions, with budgets from $5K–$20K
• An internship program that gives emerging filmmakers real set experience
• Mosaic, the platform built for Moon Era’s filmmakers →